True Colors
In his publication, Please Understand Me,
David Keirsey classifies personality and/or temperament into four
types. According to Keirsey, these four different types are different
in fundamental ways. They want different things. They have different
motives, needs, and drives. They analyze, conceptualize, understand,
and learn differently. These differences create natural barriers to
interpersonal communication, making understanding between people of
different types difficult.
True Colors translates Keirsey’s theory into simple and
practically applied information. It brings complex ideas out of both
academia and psychotherapy and sets them in clear, real-life
applications.
True Colors provides a method for valuing differences and creating unity.
- Greater understanding of self, spouse and others
- Better communication skills
- Create a harmonious, productive environment
- Easy to use and implement
- Benefits from True Colors?
- Improved relationship with spouse and others
- Strengthened marriage and family
- Better parent-child communication
- Reduced confrontation
About David Lankford:

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David
Lankford is Vice President of Education for the Missouri Chamber of
Commerce & Industry. He has a degree in history and education
from Rockhurst College and a Masters degree in education from the
University of Missouri-Columbia.
Before
joining the Missouri Chamber, Mr. Lankford taught social studies and
marketing in the Mexico public schools. In seven years of
teaching, he also coached basketball, track and tennis.
In
Mexico, he served four years on the city council and two terms as
mayor. He was named one of the "Ten Outstanding Young
Missourians" by the Missouri Jaycees, as well as "Outstanding Young Men
in America" by the National Jaycees.
Since
moving to Jefferson City he has served as Chairman of the Jefferson
City Planning and Zoning Commission, Chairman of the State Advisory
Council for Community Education and Treasurer for Missouri Right to
Life. He has served on the High School Reform Task Force, Early
Childhood Education Task Force and Testing and Differentiated Diploma
Committee. He is currently a member of the Board of Trustees of
the Missouri Council for Economic Education, Missouri After School
Network and the Cole County Senior Nutrition Board.
As
a member of St. Joseph's Catholic Church, he is a high school youth
minister and confirmation director. He takes youth and adults to
Eastern Europe including: Poland, Czech Republic, Croatia and
Bosnia-Herzegovina. He has also served as chairman of the
Stewardship program, a member of the School Board and President of the
Home and School Association.
Mr.
Lankford has co-authored “Ethical Decision Making in the
Workplace & Society” for high school and college students and
“License to Lead” for junior high school students.
Both of these curricula are distributed by the National Association of
Secondary School Principals.
Mr. Lankford is a 1996 graduate of Leadership Missouri, enjoys cycling and is an amateur photographer.
He is married (36 years), and has three grown children and six grandchildren.
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